keep it real, MLB

I'm sitting here watching the Twins beat the Mariners again (GO TWINS!!). A minute ago there was a commercial featuring Justin Morneau, American League MVP last season and cute young Canadian bachelor. What was he selling, you may wonder? Was it a sexy car? Sexy athletic shoes? Something sexy? Folks, this is baseball. He was selling...milk. That's right, Land-O-Lakes milk is Justin Morneau's MVP: Most Valuable Pour. How cheesy is that? It sounds like something from 1960's radio. I love it! No milk commercials in football, I assure you. Not that I don't like football. But do Average Joe and the Everyday Joneses spend more time drinking beer with their skinny, beautiful, fun-loving friends, or buying and drinking milk? Baseball is still the all-American game in the best sense of the term, and that means it has real commercials for real folks, at least some of the time. And does Morneau the big sports star have a trendy bachelor pad? Kind of. He lives in a big house, but he pays rent to his house-owning roomie, Twins super-catcher Joe Mauer. Last year, there was even a rookie crashing in their basement. Ever hear of NFL or NBA stars living together in every high school letterman's fantasy world, drinking Midwestern beer and MVP milk, playing ball for thousands (millions?) of adoring fans and watching cable on their 60-inch TV after the game? They may earn very big money, and they may hang out with Miss USA and other such girls, and maybe they benefit from a very good PR department, but these are sports heroes I can get behind. Keep it real, baseball, and I'll keep buying milk.